The Citi-Micro entrepreneurship Awards 2014 was launched in the capital city of Nairobi by the chief executive of Citi Bank Kenya in a Nairobi hotel.
The objective of the 2014 Citi-Micro entrepreneurship Awards program is to illustrate and promote the effective role that the microfinance plays in poverty alleviation in Kenya. In particular, the program seeks to generate recognition for the extraordinary contributions that individual micro entrepreneurs have made to the economic sustainability of their families as well as their communities in Kenya.
Among the goals of the CMA Awards are:
To raise awareness and support of micro entrepreneurs by highlighting their talents and accomplishments among the investment and donor community throughout the world
To create the next generation of microfinance networks, build more inclusive financial sectors and lay the foundation for a flourishing microfinance industry
Among the invited guests during the launch were top officials from the Association Of Micro Finance Institutions (AMFI) , Citi Bank, CMA Awards advisory council and other invited guests.